Shopwave

Call sheet

Prod. no. 05

Production: Shopwave
Client: Shopwave Retail
Category: Commerce · Headless store
Year: 2025
Role: Next.js storefront, CMS
Team: 4 people
Director: StackBridge

Shipped 2025

A phone showing a colourful shopping app

A-cam · shopwave-headless-commerce

The short version

A headless storefront that loads in under a second on 4G.

Outcome

+38%

Mobile conversion after launch

SC 01

The brief

Shopwave's store looked fine on a desktop and fell apart on a phone, where four in five of its customers shop. Every campaign page also needed a developer.

The brief was speed in both directions: pages that load instantly on a mid-range phone, and a merch team that can build and ship them without waiting for engineering.

SC 02

What we did

01Audited the old store on real phones over a throttled 4G connection
02Designed a mobile-first storefront and a kit of campaign blocks
03Built it in Next.js on a headless commerce API, with images served from the edge
04Connected a CMS so the merch team can compose pages from those blocks
05Launched behind an A/B test, then rolled out once the numbers held

SC 03

Design → code

One crew on both sides. The frame on the left is the Figma file; the panel on the right is the code that shipped. Type, spacing and colour carry straight across, and nothing gets lost in a handoff.

Hero / Desktop

Shopwave

1440 × 900

shopwave-headless-commerce/Hero.tsxTSX