Northwind

Call sheet

Prod. no. 04

Production: Northwind
Client: Northwind Analytics
Category: SaaS · Dashboard
Year: 2025
Role: Data viz, front-end
Team: 3 people
Director: StackBridge

Shipped 2025

A laptop on a desk displaying bar charts

A-cam · northwind-analytics

The short version

A reporting dashboard rebuilt around five real questions.

Outcome

To load a report, down from three minutes

SC 01

The brief

Northwind's customers loved the data and dreaded the dashboard. Reports took minutes to load and answered questions nobody had asked.

We went looking for the five questions customers actually arrive with, then designed a view that answers each one at a glance, on a query layer fast enough to keep up.

SC 02

What we did

01Read six months of support tickets to find the questions customers really ask
02Designed five focused views and a chart kit to match
03Rebuilt the query layer on pre-aggregated tables with caching
04Built the front end in React with accessible, keyboard-friendly charts
05Ran old and new dashboards side by side until every number matched

SC 03

Design → code

One crew on both sides. The frame on the left is the Figma file; the panel on the right is the code that shipped. Type, spacing and colour carry straight across, and nothing gets lost in a handoff.

Hero / Desktop

Northwind

1440 × 900

northwind-analytics/Hero.tsxTSX